Our Services

Sophistique – Skincare Products for Healthier, Radiant Skin

Client

Sophistique

Industry

Skincare

Location/Target Market

Pan India

Products

Sunscreen, Facewash, Serum

Business Goal

Increase Sales

Our Case Studies •☆• Our Case Studies •☆•
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Introduction

Sophistique is a trusted skincare brand that offers premium products such as sunscreen, facewash, and serum. The brand aims to increase its sales and establish a strong presence in the competitive skincare market across India. With a focus on providing effective skincare solutions, Sophistique aims to reach more skincare enthusiasts and help them achieve healthier, more radiant skin.

Objective of the Campaign
Increasing Sales: Strategic 3-Layer Funnel Approach
  1. Awareness:
    • Goal: Generate brand awareness and educate the audience about the benefits of Sophistique’s products.
    • Strategy: Use creative designs, engaging videos, and informative content to introduce Sophistique as a trusted skincare brand.
  2. Interest & Consideration:
    • Goal: Capture interest from potential customers and guide them toward considering Sophistique for their skincare needs.
    • Strategy: Leverage targeted Meta Ads with compelling offers such as discounts and bundles to engage users and spark interest in the products.
  3. Conversion:
    • Goal: Drive conversions by re-targeting users who visited the website or abandoned their carts.
    • Strategy: Use dynamic product ads to showcase items users interacted with and offer limited-time discounts or flash sales to encourage purchases.
 
Challenges Faced
  1. Higher Purchase Cost (CPP):
    Initially, there was a high CPP, which made the campaigns less cost-effective.
  2. Inefficient Targeting:
    Broad audience targeting led to wasted ad spend and inefficiencies.
  3. Ad Mix Struggles:
    Difficulty in finding the right balance between video and image ads resulted in low engagement.
  4. Unoptimized Campaigns:
    No focus on high-intent buyers initially, leading to missed purchase opportunities.
Campaign Benefits
  • Best Performing Campaign:
    The detailed targeting campaign produced the best results, providing the lowest CPP (Cost Per Purchase) and the highest conversions with minimal ad spend.
  • Strategy Adjustment:
    Going forward, the focus was on detailed targeting to maximize ROI, with other ad formats (like lookalike and retargeting) used for supplementary reach and engagement.
Monthly Data

May Month Data

 

April Month Data

 

March Month Data

Our Solution

Focused on reaching users likely to purchase the products, improving campaign efficiency.

Reached new users who resembled existing customers, expanding the potential customer base.

Re-engaged users who didn’t complete their purchase, nudging them back to the website.

Results & Outcomes
  • 38% Lower CPP (Cost Per Purchase):
    Significant reduction in cost per purchase, making campaigns more cost-efficient.
  • 60% Higher Engagement:
    Increased interactions and user engagement, leading to more purchases.