Globelectra, an esteemed digital marketing agency, has crafted an extraordinary success narrative for Shree Nand Residency, a leading name in real estate. This case study delves into how Globelectra adeptly leveraged Facebook and Instagram advertising, culminating in over 4,000 leads within two years, a notable reach to 4,059,633 people, and an impressive tally of 13,206,668 impressions. The campaign was marked by an economical average cost per lead of approximately 15 Rs, significantly aiding in the sale of over 100 luxury 3 BHK apartments in a stringent 24-month period.
Client Background
Shree Nand Residency, a distinguished entity in the real estate sector, confronted the daunting task of escalating sales for its premium 3 BHK apartments. The firm aspired to enhance its digital footprint, optimize lead generation processes, and expedite the sales of their high-end properties.
Challenges
In the fiercely competitive real estate landscape, Shree Nand Residency faced several hurdles:
- Elevated Lead Acquisition Costs: Conventional marketing avenues were incurring exorbitant costs per lead.
- Digital Presence Enhancement: The need for a comprehensive and impactful online marketing strategy was evident, given the client’s limited digital presence.
- Urgent Sales Target: A challenging goal was set to sell a significant number of 3 BHK apartments swiftly within a 24-month deadline.
Strategies Implemented
- Facebook and Instagram Advertising: Globelectra rolled out an extensive ad campaign on these platforms, capitalizing on their expansive user base and advanced targeting features.
- Focused Lead Generation: Customized campaigns were designed specifically to attract and gather information from potential buyers, thus building a robust lead database.
- Engaging Creative Content: The team developed compelling ad content, incorporating high-quality visuals and persuasive narratives to showcase the apartments’ allure.
- Strategic Audience Targeting: Utilizing sophisticated targeting techniques, Globelectra pinpointed prospects most likely to show interest in the 3 BHK apartments, considering various demographic and behavioral factors.
- Continuous Campaign Refinement: Regular adjustments and optimizations of ad content and targeting strategies were implemented to ensure peak campaign performance.
Results
- Lead Generation: A total of over 4,000 high-quality leads were generated, significantly boosting Shree Nand Residency’s prospects.
- Cost-Effective Lead Acquisition: An average lead cost of around 15 Rs was achieved, demonstrating remarkable efficiency in lead generation.
- Successful Property Sales: The campaign directly contributed to the sale of over 100 luxury 3 BHK apartments within the ambitious timeline.
- Extensive Reach and Impressions: Achieved a staggering reach of 4,059,633 people and 13,206,668 impressions, substantially enhancing brand visibility.
- Positive Lead Engagement: The campaign attracted over 1,500 serious inquiries, indicating a high level of interest in the property offerings.
